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Visualizing Data: Psychology and Analytics - Exploring, Explaining and Storytelling (Paperback)

By Kenwright

Understand how visualizations influence perception and decision-making through psychological and analytical lenses.

WHAT THE PUBLISHER HIGHLIGHTS

  • Learn the psychology behind effective visuals.
  • Design data stories that resonate with audiences.
  • Avoid common visualization pitfalls.

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INSIDE THE BOOK

About this book

This book dives into the intersection of psychology and data visualization, revealing how visual elements shape interpretation and behavior. Learn how to craft visuals that not only look good but also communicate effectively, ethically, and persuasively.

From the publisher’s description

  • Learn the psychology behind effective visuals.
  • Design data stories that resonate with audiences.
  • Avoid common visualization pitfalls.
  • Master ethical and persuasive visual communication.

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ANOTHER PERSPECTIVE

Perspectives on the books

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Reader review5

Better than I expected

This is the one to get if you are serious about data visualization.

I had been on the fence about this one for a while, and I should have bought it sooner. The early chapters move quickly through material I already knew, but the later sections were genuinely new to me. A couple of chapters felt like they could have been merged, but that is a minor complaint. It is denser than the page count suggests, and I found myself slowing down around the middle. An easy five stars from me. I look forward to whatever the author writes next.

Ryan RobinsonGame developer · Boston, MA
Visualizing Data: Psychology and Analytics - Exploring, Explaining and Storytelling (Paperback)
Reader review5

This is the one to get

Exactly the book I needed. Straight to the point and genuinely useful.

A colleague recommended this and I can see why. It does something that few technical books manage: it respects the reader's time. The author clearly knows the subject deeply and has thought hard about how to teach it. The code samples assume a particular environment, which took a bit of fiddling to get running properly. The balance between theory and practice is well judged; neither side dominates. I have already recommended it to two colleagues and will recommend it to more.

Maria BennettSystems engineer · Tokyo, JP
Visualizing Data: Psychology and Analytics - Exploring, Explaining and Storytelling (Paperback)
Reader review5

Outstanding introduction

Exactly the book I needed. Straight to the point and genuinely useful.

This is the third book I have read on data visualization this year, and it is comfortably the best of them. The index and cross-references are surprisingly good, which matters for a book I will come back to. I appreciated the honesty about what the book does not cover — it saved me from expecting things that were not there. A couple of chapters felt like they could have been merged, but that is a minor complaint. An easy five stars from me. I look forward to whatever the author writes next.

Amelia BellSecurity researcher · Hamburg, DE
Visualizing Data: Psychology and Analytics - Exploring, Explaining and Storytelling (Paperback)

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